Mc Donalds Essay Example | Topics and Well Written Essays - 500 words

Mc Donalds - Essay Exampleing knocked out(p) of the 1990s, the company had gained an ugly reputation for having single-handedly led the nation to its current dangerous levels of obesity (Branch, 1997). Reviled for its un wakeless food products and questioned about its quality, the numerous appeals the company made to try to appease the public were solidly rejected. However, McDonalds seems to be making a strong come-back based upon its new campaign focused on intelligent and healthy choices as revealed on their web come in.McDonalds current marketing campaign makes constant appeals to the intellect and to healthy living. preferably than using the obvious color ploys of yesteryears designs, the McDonalds website (http//www.mcdonalds.com) offers rich tones of color that introduce sophistication and knottiness to the simpler red and yellows of the chains early years. However, bright colors are still used on the kids pages reserved for very young children, still learning how to use t he mouse and keyboard. This is in keeping with mental and developmental studies that suggest very young children are more attracted to simple, bright color schemes (Ratner, 1989). The site is too very sophisticated in its use of technology, providing combinations of fully integrated streaming media, flash game pages and slow and accessible xhtml pages. These impressions are backed up with the content of the site in which consumers are made to olfaction as if everything they want to know is available on the site, education is stressed through the emphasis move on Hamburger University and childrens activities are geared to teach as well as proffer entertainment while still supposedly revealing to children (who likely cant read yet) that this site is an advertisement.In addition to these appeals to the consumers presumed intellect, and perhaps more importantly to its own success, the company is also making tremendous appeals to the publics need for healthier food choices. Their b iggest push