Managing Change At Mbc

INTRODUCTION The Malawi Broadcasting Corporation (MBC) and the Television Malawi (TVM) ar both(prenominal) maintain owned radio and television post respectively. both stations were being funded by government and have been run as separate entities. In May 2010, the government proclaimed the plans to conflate the twain broadcasters as one measure of up(p) the tar of public goods and services. This was to be a horizontal integration since the two merging organizations offer similar services and are alike in the same geographical market (Holbeche, 2006). This constitution entrust discuss, analyze and critique the manner the merger bidding was mean and implemented and will try to suggest alternatives wherever possible. Interviews were conducted with heed and union representatives using structured questionnaires (Annex 1 & deoxyadenosine monophosphate; 2). transport DRIVERS The merger at MBC/TVM was driven by both external and internal forces. It was however th e politicians that triggered the change initiative. Politicians from the opposition doubly rejected the budget allocation to both MBC and TVM accusing them of non-performance and non professionalism (Lwanda, 2006).

Again, the exit of head-to-head stations in the mid 1990s puzzle a challenge to MBC as these came into the market with attractive pass on tracks of broadcasting. The digital satellite television (DSTV) service by MultiChoice, a South African based company withal posed a competitive challenge to TVM considering its experience and amply engineering science. Internally, the technology of MBC w as outdated and could non compete strong w! ith the demands of the modern and association age where technology has transformed the way of doing business. For example, it took a go for the station to be able to scram live phone-in programmes and act with its customers through the social forums on the internet. This was not the case with the reclusive stations. The outdated technology did not besides prevent innovative methods of work but also must...If you involve to get a full essay, order it on our website: OrderCustomPaper.com

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