merchandising for Your harvest-time or Business position FOR MOOS, INC. (CASE STUDY) teacher: Susan commercializeing Plan on Shoes for MOOs, Inc. COMPANY denote – SHOES FOR MOOs, INC. COMPANY SIZE – SMALL ORGANIZATION geographic SETTING - CANADA relegation Statement Shoes for MOOs’ mission contention is to develop a in particular designed habilitate for aff estimables to prevent them from foot diseases at an affordable price and distri yete them successfully. Objectives The comp both(prenominal)’s accusative is to pay off into very potential market place which they manufacture and shift horseshoes for Cows. Also, a nonher objective is to micturate product consciousness to farmers all around the Canada and United States. Product “ Shoes for MOOs” argon peculiarly designed, high quality, fabric-backed black safety device shoes designed specifically for cow’s feet linea ment: Yellow, textured pebble sole for better suitcase on tricksy surfaces. *The shoes are easy to clean, stable and reusable. Competitors There are only 2 products that are be identified in the market. Competitor #1 Product font – leg it shoe (pink, yellow, blue) Feature - Elevated on the left or right for oxen with structural foot problems.

fuss – unhopeful apex of the shoe allowed moisture and dirt to get any wound, and infections oftentimes worsened. Price: US$ 21.80 Competitor #2 Product type – hydrotherapy boots (sold in pairs) Feature: Complete with hoses, suspenders, and a compressor Problem: It! is for clinical use only Price: US$ four hundred *These two products are not widely used for the sermon of hoof disease. Suggested Target Market Owners of dairy, beef, show, research, and conduct cattle were all potential users of MOO shoes; but it was expected that virtually sales would be made to dairy farmers. Size of the Market - There are 1.1 million milk cows in Canada, and over 9.2 million in United States. -...If you wish to get a full essay, order it on our website:
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