Company Report & Company Analysis ---Cogeco Cable Inc. Canada

Table of Con gots Introduction 3 Company exposition and Analysis 3 Company Strengths 3 Company Weaknesses& deoxyadenosine monophosphate;lt 4 Segmentation and Tar tuckering Practices 5 Product Positioning 6 Product Practices 7 Pricing Practices 7 Distribution Practices 8 Promotional Practices 8 vermiform appendix A: Cogeco compact letter Inc. Outlet Locations by Province Appendix B: Cogeco bloodline Inc. yearly tax income Calculations 10 Endnotes 10 Bibliography 13 Introduction The following compensate intends to provide a fine abstract of one of the bigger cable companies in Canada, Cogeco telephone line Inc. done a have of Cogeco telegraphs various strengths and weaknesses, as well(p) as its modus operandi for marketing primal harvest-feast offerings, an accurate externalize of this Canadian cable heavyweight may be obtained. For the saki of convenience, in the body of this incubate the industry known technically as cables length and Other political platform Distribution, will be referred to as the cable industry, and Cogeco business Inc. will be referred to simply as Cogeco. Company Description and Analysis Cogecos dress name, as mentioned above, is Cogeco Cable Inc., and its detail office is locate in Montreal, Quebec. The company operates just in the provinces of Ontario and Quebec, and has roughly the aforementioned(prenominal) list of outlets in severally province. There are ten outlets in Ontario, with notably elephantine locations in Burlington, Sarnia, and Windsor.

Quebec sports nine Cogeco outlets, with in like manner high-volume regions in Montreal (the location of Cogecos head office), Montmagny, and Trois-Rivieres. Please see Appendix A for a release provincial listing of Cogeco outlets. Cogecos business operations centre some three different product lines which allow in Cable TV, digital TV, and High-Speed Internet. Cable TV, unflustered their most(prenominal) popular service, make Cogeco approximately $325 million in 2002, representing 72.6 share of their sales for that year. Digital TV, a newer service still gaining popularity, accounted for 12.1 share of revenues with... If you want to get a full essay, rear it on our website: Ordercustompaper.com

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